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Question		Answer
competitive advantage If a start-up's competitive advantage doesn't appear to be sustainable e. g. because of the threat of new entrants, investors won't be interested. start learning		what an organisation can do better than its competitors
sustainable If a start-up's competitive advantage doesn't appear to be sustainable e. g. because of the threat of new entrants, investors won't be interested. start learning		able to continue over a period of time
sales forecast Company founders are often much too optimistic and make unrealistically high sales forecasts. start learning		the sales businesses expect to achieve in a particular period of time
break-even point it took three-years for our revenue to reach our break-even point, but in the fourth year we finally made a profit start learning		where total costs equal total income from sales and the company makes neither a profit nor a loss
revenue it took three-years for our revenue to reach our break-even point, but in the fourth year we finally made a profit start learning		the total income received by a business before any expenses are paid
exit strategy an investor's exit strategy can be sabotaged by events such as a suddenly falling stock market start learning		an investor's plan for getting their investment back and potentially realizing a profit
founders start learning		the people who establish a company
staff start learning		the people who are employed in an organization

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