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unit 1 _2025_Market_Leader
unit 1 _2025_Market_Leader
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mikisemirekM
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Question
Answer
a timeless brand
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ponadczasowa marka
an upmarket product
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produkt luksusowy (z górnej półki)
good value for money
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dobry stosunek jakości do ceny
a durable product
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trwały produkt
a reliable brand
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niezawodna marka
a fashionable sweatshirt
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modna bluza
to attract somebody's attention (to sth)
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zwracać czyjąć uwagę (na coś)
to pay one's attention to something
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zwracać uwagę na coś
brand loyalty
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lojalność wobec marki
brand image
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wizerunek marki
brand stretching
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rozszerzeniu asortymentu z jednej kategorii produktowej
brand awareness
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świadomość marki
brand name
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marka (nazwa firmowa)
product launch
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wprowadzenie produktu na rynek
product lifecycle
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cykl 'życia' produktu
product range
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asortyment towarów
product placement
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lokowanie produktu
product endorsement
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poparcie/ rekomendacja dla danego produktu
market leader
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produkt wiodący
market research
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badania rynku
market share
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udział w rynku
market challenger
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pretendent rynkowy (numer 2 na rynku)
market segment
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segment rynku
to raise brand awareness
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podnieść świadomość marki
fashion designer
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projektant mody
to launch a product onto the market
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wprowadzić produkt na rynek
celebrity endorsement
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promowanie produktów przez znane osoby
to appeal to sb
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podobać się komuś / przemawiać do kogoś
carbonated soft drink
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gazowany napój bezalkoholowy
a consumer survey
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ankieta konsumencka
to do/conduct/carry out market research
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prowadzić badania rynku
a genuine product
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produkt autentyczny/ markowy
a fake (product)
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podróbka (o produkcie)
an illegal copy
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nielegalna kopia
inexpensive product
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niedrogi produkt
restless
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niespokojny
a pursuer
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osoba, która podąża za jakimś celem /prześladowca
routinely
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rutynowo
a shareholder
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akcjonariusz, udziałowiec
to anticipate
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przewidywać
demanding
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wymagający
a historic label
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marka z wieloletnią tradycją
a couture house
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dom mody
a supply chain
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łańcuch dostaw
leather-goods
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wyroby skórzane
a prime territory
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główny obszar
a demanding boss
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wymagający szef
growth
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wzrost
to buy out of bankruptcy
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uchronić przed bankructwem
a luxury industry
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przemysł towarów luksusowych
Chief Executive Officer
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dyrektor generalny
expansion
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ekspansja/ rozwój
to develop a network
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rozwijać sieć dostawców
prime territory for luxury goods
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główny rynek dla towarów luksusowych
to go global
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wejść na rynek międzynarodowy
a clothes designer
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projektant mody
to realise
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zdać sobie sprawę
a factory
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fabryka
an owner
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właściciel
to contact somebody
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skontaktować się z kimś
to perfect one's skills
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doskonalić swoje umiejętności
to anticipate needs
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przewidywać potrzeby
to meet the needs
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zaspokajać potrzeby
fake products
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fałszywe towary, podróbki
genuine leather goods
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towary z prawdziwej skóry
suspicious
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podejrzany
to launch a product on the market
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wprowadzić produkt na rynek
to hold first place
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zająć pierwsze miejsce
a revenue
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przychód, zysk
to focus on something
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skupiać uwagę na czymś
trustworthy
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godny zaufania
a valuable asset
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cenny majątek
company assets
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aktywa, majątek firmy
to drive growth
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napędzać, stymulować wzrost
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