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Selling more 5.1, 5.2
Selling more 5.1, 5.2
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Question
Answer
strona/osoba zainteresowana; interesariusz; partner; udziałowiec
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Stakeholder
szemrany
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Dodgy (methods)
miecz obosieczny
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Double-edged sword
lansować, udzielać poparcia
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To endorse
powód do narzekań
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A gripe
sprawdzać się; wypaść
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To stack up (to appear good, bad)
być do niczego
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To suck
prosperować, kwitnąć
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To thrive (company)
pakiet
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Bundle
trwająca
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Ongoing (collision)
oszustwo
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Trickery, Deception
oszukiwać
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To deceive
dotyczyć, obejmować
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To involve
napój
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Beverage
na koszt firmy
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on the house
powszechny
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Commonplace (method)
rynek pionowy
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Vertical market
odpowiadać
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Respond to
stać z boku
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To sit on the sidelines
być odsuniętym
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to be sidelined
zakłócać
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To disrupt
ciemny
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Clueless (stupid)
podjąć się
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To take on (a new task)
podsłuchać
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To listen in on
istotny, mający znaczenie
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Relevant
brać się za coś
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To tackle sth
panel sterowania
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A dashboard / a control panel
niepokój
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A concern
elastyczny
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Responsive (firm)
ustnie
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By word of mouth
rozpowszechniać informacje
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to spread information
wykrycie
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Detection
oburzony
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Indignant
mem internetowy
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A viral
nieuchronnie
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Inevitably
sprzeciwiać się
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To object to sth
tropić, obserwować
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To track
sprzedaż wysyłkowa
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By mail order
spójny
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Coherent (vision)
spójność
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Coherency
wygoda, udogodnienie
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Convenience
przerobić, przekształcić
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To convert into
połączyć, mieszać
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To blend
zmyślona historia
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A made-up story
mieć skłonność do robienia czegoś
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To be inclined to do sth
załamać się
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To break down (negotiations) / collapse
zasoby
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Resources
ekskluzywny, drogi
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Upmarket (products)
części zapasowe
start learning
Spare parts
reklamować
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To advertise
reklama
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an advertisement/ an advert / an ad
szkolenie
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Training
tajny/ potajemny marketing
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Underground marketing
bezpośredni marketing
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Direct marketing
lokowanie produktu
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Product placement
wirusowy marketing
start learning
viral marketing
ukradkiem
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By stealth
udział w rynku
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Market share
podprogowy
start learning
Subliminal (advertising)
zdominować rynek
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To capture market
wypuścić na rynek
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To release (games)
przystosować
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To adapt sth to sth
wykonany na zamówienie
start learning
A custom-made product
rynek niszowy
start learning
A niche market
niechętny
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Reluctant
badania rynku
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Market research/study
uzyskać
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To obtain
produkt wiodący; lider na rynku
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A market leader (company)
cel
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An objective
marża
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A margin
spadać
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To decline
upadający rynek
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A declining market
wejść na rynek
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To enter a market
wprowadzić na rynek
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To bring sth to a market
kup jeden produkt, drugi odbierz za darmo
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BOGOF – buy one get one free
sprzedaż wiązana
start learning
Tying
produkt sprzedawany po niższej cenie
start learning
A loss leader
rabat w postaci zwrotu części ceny
start learning
Cashback
sprzedaż w pakiecie
start learning
Bundling
marketing w mediach społecznościowych
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Social media marketing
cyfrowy marketing
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Digital marketing
kompozycja marketingowa
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Marketing mix
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angielski
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