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marketing cz. 2 (definition)
marketing cz. 2 (definition)
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core products
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A basic product which is bought because of a particular need, e.g. a drink for thirst.
consumer staples
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Essential goods
augmented products
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A basic product with additional features and services added to the total package.
clone
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A new product, especially in the computer industry, which is almost the same as a successful one made by a more famous manufacturer.
consumer durables
lasting products produced and sold in large quantities.
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Long
consumer discretionary
essential but desirable goods
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Non
fast moving consumer goods
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Products sold in very large quantities, such as groceries. They are often bought and move through stores quickly.
generic products
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Products that are not known by a brand name, e.g. pharmaceutical products like paracetamol for headaches.
sell by date
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A time suggested for reasons of safety by which perishable goods should be used.
perishables
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Organic products, usually food, that go bad after a certain amount of time.
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