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maj cz. 3
maj cz. 3
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priming
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podkładowy, pierwotny
wear sb down
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osłabić kogoś, łamać czyjś opór
hedonic
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hedoniczny
treadmill
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bieżnia
subliminal
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podświadomy, podprogowy
pertain
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dotyczyć
customer
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klient ostateczny
client
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klient biznesowy
logo
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logo
slogan
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slogan
jingle
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dżingiel
branding
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kreowanie marki
brand name
start learning
nazwa marki
commercial
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reklama
brand loyalty
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lojalność wobec marki
persona
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osoba, uosobienie odbiorcy
ad campaign
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kampania reklamowa
ad buy
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zakup reklamy
ad targeting
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kierowanie reklam
keywords
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słowa kluczowe
content marketing
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marketing treści
prospect
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potencjalny klient
custumer base
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baza klientów
convert
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przekształcać, przetwarzać,
customer acquisition cost
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koszt pozyskania klienta
market research
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badania rynku
cold call
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zimna rozmowa
warm call
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ciepły apel
lead
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1. ołów 2. smycz 3. potencjalny klient
purchase order
start learning
zamówienie
close
start learning
zamykać
launch
start learning
wypuszczenie, wprowadzenie, lansowanie
finished goods
start learning
wyroby gotowe
finished products
start learning
produkt końcowy
retail
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sprzedaż
wholesale
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Hurt
landed cost
start learning
calkowite koszty produktu
profit margin
start learning
marża zysku
inventory
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inwentarz, zapas
stockplie
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zapasy
sufficient
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wystarczający
target audience
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grupa docelowa
feedback
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informacja zwrotna
focus grup
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grupa fokusowa
benchmarking
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analiza porównawcza
benchmark
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standard, punkt odniesienia
market share
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udział w rynku
undercutting
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sprzedaż po konkurencyjnie niskiej cenie
squeezing out
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