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L3 marketing strategies and ad vocabulary
L3 marketing strategies and ad vocabulary
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ad network
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sieć reklamowa
advertorial
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advertorial (an advertisement in a newspaper or magazine that looks like one of its normal article)
ad campaign
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kampania reklamowa
ad blocker
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bloker reklam
advertising agency
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agencja reklamowa
ad space
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przestrzeń reklamowa
animation
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animacja
advertiser
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reklamodawca
billboard advertising
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reklama billboardowa
pay-per-click advertising
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reklamy płatne za kliknięcie
a company blog
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blog firmowy
social media marketing
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Marketing mediów społecznościowych
search engine optimization
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optymalizacja w wyszukiwarkach internetowych
email marketing
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marketing e-mailowy
viral marketing
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reklama wirusowa
word of mouth
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the passing of information from person to person using oral communication
cold calling
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a technique in which a salesperson contacts individuals who have not previously expressed interest in the offered products or services
limited-time offers
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oferty ograniczone czasowo
loyalty schemes (rewarding loyal customers)
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programy lojalnościowe (nagradzanie lojalnych klientów)
seasonal discounts
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sezonowe rabaty
Buy one, get one free
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Kup jeden, a drugi dostaniesz za darmo
contests
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konkursy
free information
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bezpłatne informacje
potential customers
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potencjalni klienci
The focal point of this ad is
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Centralnym punktem tej reklamy jest
colours are discordant
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niezgodność kolorów/kolory nie współgrają ze sobą
The focal point of this ad is
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Centralnym punktem tej reklamy jest
This ad highlights
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Ta reklama podkreśla
This ad is persuasive/convincing/seductive
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Ta reklama jest przekonująca/przekonująca/uwodzicielska
This ad is effective/ineffective
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Ta reklama jest skuteczna/nieskuteczna
This ad appeals to younger generation
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Ta reklama przemawia do młodszego pokolenia
It promotes
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To promuje
offensive/controversial/memorable/catchy/original
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obraźliwe/kontrowersyjne/pamiętne/chwytliwe/oryginalne
tagline
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slogan
mink/ferret
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norka/fretka
It grabs/attracts my attention
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To łapie/przyciąga moją uwagę
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