→ Definicja Kolokwium 2 Semestr 2 → Start Learning / Download MP3 Flashcards

Question		Answer
Price skimming start learning		launching a new product or service at a high price point, before gradually lowering your prices over time
Penetration pricing start learning		you start with low prices and gradually increase them
Competitive pricing/Matching the market leaders start learning		to drive your target audience away from your competitors and toward your brand
Premium pricing/prestige pricing start learning		you build the perceived value of your product or service by overpricing
Loss leader pricing start learning		attract customers by offering one major discounted product or product line while encouraging them to purchase more
Psychological pricing start learning		the belief that a price can have a psychological impact.
Value pricing start learning		companies base their pricing on how much the customer believes a product is worth
Downmarket start learning		low in quality and cheap in price
Charm pricing start learning		the belief that a price can have a psychological impact.
Anchor pricing start learning		the concept of making a product that was first offered seem cheaper when it put alongside another product.
Bundle pricing start learning		pricing strategy in which a company or seller combines several products and then sells them at a single price instead of charging separate prices for each of them
Never miss a beat start learning		to do something without any mistakes or failures
Break even start learning		the point at which total cost and total revenue are equal. There is no net loss or gain
Household name start learning		very well known by the public, famous
Obscurity start learning		the state of being unknown or unimportant
To scramble start learning		struggling eagerly to achieve sth
Inherent start learning		existing in sth as a permanent, essential or characteristic attribute
To overlook start learning		failing to notice
To pinpoint start learning		finding and identifying sth with great accuracy or precision
Account executive (A/E) start learning		the agency employee responsible for a client’s marketing and administrative efforts
copywriter start learning		a person responsible for writing advertising copy and generating creative concepts, often in collaboration with an art director or creative director
hard sell start learning		a general term to describe any aggressive advertising technique
hook start learning		a clever phrase or melody used to capture the consumer’s attention and help make the advertising message more memorable
hype start learning		extreme promotion of a person, idea or product
jingle start learning		a catchy musical refrain delivering an advertising message, frequently used on radio or television
pitch start learning		the presentation of an advertising message to a prospective or existing client
Voice-over start learning		the recorded, offscreen voice heard on a television or radio commercial

definicja kolokwium 2 semestr 2

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