→ BRAND - DEFINITIONS → Start Learning / Download MP3 Flashcards

Question		Answer
A brand start learning		is a name given to a product by a company so that the product can easily be recognized by its name or its design. A brand is a set of association in the mind of the consumer.
Brand name start learning		is the tittle given to a product by company that makes it.
Brand awareness start learning		it is how familiar people are with a brand (or its logo, slogan).
Brand loyalty start learning		is tendency to always buy a particular brand.
Brand image start learning		means the collection of ideas and beliefs that people have about the brand.
Brand stretching start learning		is using an existing name on another type of product.
Product placement start learning		is when products are used in films or TV shows, TV programmes.
Product endorsement start learning		is use of the well-known person to advertise a product. Famous people say in an advertisement how good they think it is. People will buy the product because they like or trust the person.
Product launch start learning		is the introduction of a product to the market. It is when we show or make a new product available for sale for the first time.
Product lifecycle start learning		is the length of time people continue to buy a product.
Product range start learning		is the set of products made by a company.
Market leader start learning		is the best-selling product or brand in a market.
Market challenger start learning		is the second best-selling product or brand in a market.
Market segment start learning		means customers of a similar age, income level or social group.
Market share start learning		is the percentage of sales a company has.
Market research start learning		means information about what consumers want or need.
Durable start learning		if something is durable, it lasts a long time, even if it is used a lot.
Fake start learning		a copy of an original product that is intended to deceive people into believing it is the real one.
Logo start learning		a design or way of writing its name that a company uses as its official sign on its products, advertising.
Packaging start learning		material, boxes used for wrapping goods to protect them
Reliable start learning		someone or something that is reliable can be trusted or depended on.
A downmarket product start learning		means a cheap product or a product of low quality.
Upmarket start learning		involving goods and services that are expensive and perhaps of good quality.
Focus group start learning		is a group of customers brought together by a company to help it do market research. The customers are asked to discuss their feelings and opinions about products, advertisements, companies, etc.
Target group start learning		is a limited group of people or area that plane, idea, product is aimed at.

BRAND - DEFINITIONS

You must sign in to write a comment

More